We have a multi-faceted approach to market our listings. First, we will list your home in the local MLS (FMLS). This is the database that local agents use to search for properties for their clients. From there, your listing is picked up and aggregated to hundreds of real estate websites. Some of the more popular sites are Zillow, Realtor.com, Homes, Trulia, and many others. A study conducted by the National Association of Realtors showed that over 92% of home buyers search for homes online, so just by having your property in the MLS will expose you to a large number of buyers. Once we see how much demand is generated from the MLS listing, we will also look at social media marketing on popular social networks like Facebook and Instagram and postcard campaigns. Of course, every listing gets a yard sign to generate buzz in the neighborhood.
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